Sponsors & Supporters
The adidas brand started when a humble shoemaker from a small rural town in Germany developed a range of sports products so original and perfect they were sought after by athletes from all over the world. Adi Dassler's belief in sport and its endless possibilities remains at the heart of adidas today.
His philosophy was to equip all athletes enhancing their ability to achieve their impossible. This ethos is still at the core of the adidas brand today, enabling athletes to communicate on a side-by-side platform with consumers so they too can achieve their own personal impossibles. adidas is devoted to performance, to innovation, to athletes and to fans. Visit Website
'Allianz Insurance plc is one of the largest general insurers in the UK and is part of Allianz SE, one of the world's foremost financial services providers. In the UK, Allianz provides insurance policies for individuals and businesses including Petplan pet insurance, YourCover motor and home insurance and Premierline Direct business insurance. Allianz is supporting Olympic medal contender Aaron Cook in his quest for Gold in 2012.' Visit Website
As the Proud Airline Partner of Aaron, British Airways is dedicated to helping British talent on their way to the London 2012 Olympic and Paralympic Games. "As an athlete I have to do a lot of travelling and British Airways helps get me and my kit around the world to my training and competitions." Visit Website
After working with Manchester United, one of the top premiership clubs in the world, as well as weightlifters to the top level, rugby league players, lifelong boxing, top athletes and the GB lacrosse team, Mike has used his extensive knowledge and experience to formulate his own unique training regime specialising in speed and power development of both the physical and mental sides of the body.
Not only utilising the usual equipment at his Olympic Sports Gym Complex, Mike is also giving Aaron the full advantage of the unique specialist equipment in the Sports Performance Innovation Laboratory within his gym, that uses cutting edge technology designed to improve hand-eye coordination, reaction, speed and agility.